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    • Pamela Sterling

      Welcome!   12/31/2015

      Hello and Welcome to the Coaches On Fire Academy.  I'm honored to have you here and look forward to getting to know you better and serving you on your journey. This is a community of passionate coaches all looking to increase their impact and income.  The opportunity you have to build relationships with your peers here is priceless.  So please take a moment to reach out and say hi to other as well. Now let's get busy and light up the world!

John Palmer

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About John Palmer

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  1. Pam

    Here is the webinar strategy worksheet and the facebook ad summary.   AdEspresso no longer has data for the old webinars, so I deleted most of them.  I gathered the data I could directly from FB.



    Facebook Result Summary.xml

    Webinar Strategy Aug. 16.docx

    1. Pamela Sterling

      Pamela Sterling

      Hey @John Palmer.  Thanks for these.  But can you please save them as google docs and share them with me?  Then we'll have a central location where you and Doreen and I can all view the documents and I can add comments etc.  

      Also, going forward, please enter this info under your Frameworks so that it is all in one central location. 

      Thank you.


  2. Pam

    Attached is the Facebook Ad wizard for our webinar on July 28.  I still think these are the best three photos, and we need one of the texts to refer to the roller coaster ride.

    I have selected all expats from advanced options - behaviors which shows 870,000 people.  This option is a subset of other interests.  When I tried it before, it reduced the audience by a lot.  However, if I eliminate the other interests, it will go out to 870,000.

    I would like to run exclusively on this list for this webinar run.  You don't have the dollar value on the wizard.  Based on our discussion of $500 per webinar, I think we need to run about $100 per day starting on Monday.

    I have not setup the webinarjam autorespond sequence or completed the autorespond emails yet.

    JohnFacebook Ad Wizard July 28.docx

    Facebook Ad Wizard July 28.docx

    Facebook Ad Wizard July 28.docx

    Facebook Ad Wizard July 28.docx

    1. Pamela Sterling

      Pamela Sterling

      Thanks John.  I think these are all set.  BTW, can you please put these posts into your frameworks thread going forward?  Thanks.


  3. Pam

    Can you look at our adespresso account for expatdreambuilders  FB Group


  4. Pam

    I cannot find the links to the google doc pages to get to the module 6 FB As wizard.  Can you please help?



    1. John Palmer

      John Palmer

      Pam - I found the link, so I don't need your assistance on this.  I will have the webinar FB ad to you tomorrow.

  5. Pam

    I have several questions:

    1.  I want to put gadgets on our blog for FB and LinkedIn.  Can your team do that for us?  I was going to have fiverr do it, but I am not willing to give out our FB and Google passwords.  The blog is at http://doreenmcumberford.blogspot.com/

    2.  We intended to discuss our assessment, but never did.  We need to add it to our webinar.  Can you please give me some feedback on the attached so I can send it off for design?

    3. I need some coaching on FB Ads before restarting them.  You can see the latest in our AdEspresso account.  Where do we go from here?  Will we use "Reverse Culture Shock" in the title or elsewhere?  Did you find any more key words that we should be using?  Any ideas of different audiences that we should be using?  (I will add Forbes).  Can I get some help with retargeting?

    SELF-ASSESSMENT Rev 1 (version 1).xlsxSELF-ASSESSMENT Rev 1 (version 1).xlsxSELF-ASSESSMENT Rev 1 (version 1).xlsx

    1. Pamela Sterling

      Pamela Sterling

      Hey @John Palmer.  In the future, can you please post this in your frameworks rather than under my profile so we keep everything in one place?  Thanks. 

      1) Can you tell me what exactly you are looking for with FB and Linkedin 'gadgets'?  I'm not sure if Blogspot allows you to ad in social media 'widgets' like you can do on Wordpress.  But you can easily just put a link to each in your 'about' description. I also took a quick look at your blog, and again, we want to use this to drive traffic and increase visibility, so we want to make sure that the title of the blog helps to do that.  I would recommend the Header title be something like - Reverse Culture Shock Blues?  Learn How To Rock Your Reentry (or something like that).  Not sexy, but the purpose of putting blog posts here is for your audience to find you.  

      2) Will take a look at your assessment and get back to you.

      3) I do suggest you use "Reverse Culture Shock" in your title.  I suggested a title something like:  "How to Rock Your Reentry and Put the Kibosh on Reverse Culture Shock".  Ad copy could be something like...

      Hey Expats!  Got a bad case of reverse culture shock?  We know what that's like - having lived in 'x # of" different countries between the two of us.  It's no fun feeling like a stranger in your own land.

      We want to help you change all that.

      That's why we put together a brand new webinar just for you - How to Rock Your Reentry and Put the Kibosh on Reverse Culture Shock.....

      In any case, the next step is for you to use the FB Ad Template and lay out your ads so that I can review and tweak them.  Then I'll have my team enter them into AdEspresso for you.  

      Please use this FB Ad template (just use the lead magnet template): https://docs.google.com/document/d/14OijVS_J1oNT3Btre73fwcE_UJsOLCmpQ9TfqKsSSvY/edit

      Use this as a guide to do more research on your Target Market: https://docs.google.com/document/d/1JAi0FwOeKs7tBRKryatu4T6NIqbXsq3te8EgJuMAMGY/edit

      Re: retargetting ads:  You need to have an audience of at least 20 people with email addresses in FB to create a custom audience.  If you have at least that number of registrants from previous webinars, then if you can export those emails and put them in excel, we can set up the custom audience for you in FB.  I think we could also put your webinar FB ads in front of your list.  So if you could also export your list or Doreen's like to an excel spreadsheet (probably best to put in google sheets and share with me) then we can copy and paste those in for you.

  6. Pam

    I don't recall setting a time for our meeting on July 12 for our 90 minute session.  Can you please select a time for us? 

    I have attached the description of our 6 month program for your information.

    Voyagar Program.docx

    1. Pamela Sterling

      Pamela Sterling

      Reviewed Voyager Description.  I like it @John Palmer and @Doreen M. Cumberford!

  7. until

    Pam - here is the ad with pics for your feedback FB Group Ad 4-10-16.docx
  8. until

    Doreen wanted to be on the hot seat. I need to confirm with her later today. Both of us should be able to attend, but Doreen has an appointment at 2 PM (pacific) so would have to be on the hot seat early. John Palme